Many people don’t fill out their summary sections, but it’s prime real estate space on your LinkedIn profile page because it’s right at the top and it lets you tell your own story. Try looking at some jobs you’d want to apply for and see what terms they’re using in their specifications.įor example, if you work in Digital Marketing, you might want to have terminology related to SEO (search engine optimisation) and PPC (pay-per-click). Your LinkedIn headline section can include your job title, but it’s a good idea to include industry keywords to help you appear in Recruiters’ and Hiring Managers’ searches. So, it’s an ideal opportunity to stand out from the crowd! It’s short and sharp ( 220 characters or less) and will appear next to your name and your profile picture in search results. Your LinkedIn headline sits right at the top of your profile. Add industry keywords to your LinkedIn headline Try to use natural lighting – the best time to take a photo is at dawn or dusk, but sunlight of any kind is good! The focus of the photo should be you – not what’s going on behind you.Ģ. Every industry is different, so there’s no hard rules, but remember that alcohol has a different cultural significance as well which might make you less marketable internationally.Īvoid having a distracting background, like a busy restaurant or staff party. It doesn’t have to be a corporate getup if that’s not what you like to wear to work, but wear something you’re comfortable in, and that represents work-you! We’d recommend a photo showing head and shoulders – as full-length photos appear very small in search results.īe conscious that some things, like a glass of wine in your profile pic, have certain connotations. Wear something you’d be comfortable working in.Instead, focus on a photo that’s recognisable and representative! Also, no group pics or photos with friends – it should be clear who’s profile we’re looking at. You shouldn’t feel pressured to look a certain way to get noticed.

Your profile picture should represent you as you are. Your LinkedIn profile picture gives anyone you engage with an important first impression. Whether you’re setting up your LinkedIn profile for the first time, or updating it as part of your job hunt, our top tips will help you stand out to Recruiters and Hiring Managers! 1. With 50 million people looking for jobs on LinkedIn every week, getting your profile noticed by the right people can feel daunting.

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